ECOMMERCE companies based in the UK should be more aware of selling opportunities presented by overseas customers, a major parcel delivery firm says.
Bolton-based Parcel2Go says many people in overseas territories are attracted to dependable UK firms, and that there has been a major upsurge in the number of sales generated abroad for British eCommerce businesses.
Recent research, conducted by the British Retail Consortium (BRC), shows that consumers in countries as far afield as Mexico and Pakistan are increasingly prepared to go online to buy British goods or services.
Sales originating in Mexico rose by 135% during the first quarter of 2012, whereas in Pakistan the figure was 101% year-on-year, the research suggests.
Richard Mercer, marketing director at Parcel2Go, says that data from Google shows that search volumes from overseas customers have risen by 57% in the past 12 months.
“The figures show this is the perfect time for companies here in Britain to capitalise on the interest being shown by foreign consumers in our goods and services,” Mercer says.
“As well as having a strong online presence, businesses must make sure they are clearly offering a range of international parcel delivery options to entice foreign consumers and boost their sales.
“Parcel2Go works with the world’s leading parcel delivery companies and it’s with the help of cheap international courier businesses that firms here in the UK will be able to prosper in new overseas markets.”