Locayta’s software can help online customers to navigate eCommerce websites and find the products they want. We find out how it works.
Please tell me about your business
Locayta is a leading online merchandising and on-site search solution provider, serving more than one hundred customers in the USA, Europe and Asia.
Locayta provides advanced search and merchandising technology to ecommerce businesses, via a software as a service platform. Clients can access the technology online and use it to exercise total control over their site’s search results and on-site product placement. The platform is called Freestyle Merchandising.
Freestyle Merchandising is a highly configurable, real-time merchandising platform that is easy to integrate into eCommerce sites without any changes in the site’s main platform. Our clients, include Tesco, Boohoo, Superdry, Paperchase, Prezzybox and the British Museum Company.
Locayta has also recently entered into formal partnerships with Venda and Magento, offering compatible capabilities to users of both these platforms.
Who is the product aimed at?
Online retailers seeking to optimise conversion rates, average order values and sales revenue, as well as to streamline manual labour and site management costs.
What are the benefits of using it to an eCommerce businesses?
The key benefits are increased conversion rates and sales revenue, streamlined operational input and costs anda proven return on investment
How much does it cost?
Many elements of Freestyle Merchandising are based on a performance based pricing structure. The price depends on the package developed for the individual retailer.
How does it work?
Freestyle Merchandising combines rules based merchandising with intelligent algorithms that respond to individual user behaviour in real time. The combination of the two technologies allows the retailer to achieve optimised search results, product placement and sequencing across their site to fit both the shoppers’ priorities and their own retailing strategy.
Take me step-by-step through how I buy and install it
Locayta is available on a software as a service basis and can be easily integrated into any existing ecommerce platform. Clients can choose the complete Freestyle Merchandising platform or adopt the elements of Freestyle Merchandising that are most suitable for them. Additional elements can be removed or added at any time.
What do I need to do once it is set up?
Once Locayta is installed you simply need to configure the elements you want to control. These might include your own merchandising rules and metrics for site search, product display and recommendations.
After initial configuration rules can be applied automatically across the site. Or the retailer can opt in manually at any point to change product displays, search criteria, category listings, brand adjacency or any other aspect of merchandising at a moment’s notice.
Is there anything else I should know?
Locayta is unique. It creates the ability to control every aspect of merchandising, search and product recommendation functionality in a single platform. It’s advanced technology delivers genuinely personalised results based on individual shopping behaviour.