QuBit helps its customers to understand activity on their websites by analysing data; here’s how their product works.
Please tell me about your business
QuBit was founded in 2010 by four ex-Googlers, Graham Cooke, Ian McCaig, Daniel Shellard and Emre Baran. The team is 35 strong with a mixture of software engineers, statisticians, data architects and seasoned analysts. Our clients include John Lewis, Expedia, BBC, Staples, Blackberry, The Telegraph and Low Cost Holidays.
QuBit helps businesses understand customer data and drive growth. We believe that the next big advances in web analytics will be delivered through a detailed knowledge of the customer journey – before, during and after a visit.
Understanding and simplifying the vast amounts of data produced by customers enables us to improve conversion, increase customer satisfaction and drive personalisation. We have specific solutions, including tag management, marketing attribution, customer intelligence and web Personalisation.
What are the benefits of using it to an eCommerce business?
Many eCommerce sites have issues with too many tags; a typical eCommerce site can have 30 plus tags and this can decrease performance. However updating tags can take up a lot of time, distract you from core tasks and it slows down development. Qubit Opentag can solve these problems and has been shown to improves site performance by 10-12%, as well as boosting conversion, page views and SEO.
How much does it cost?
For one million page views the Opentag service is free. For every 10 million page views per month we charge $99. Technical support can be purchased each month if required
How does it work?
QuBit OpenTag is part of QuBit’s Web Utilisation solution aimed at improving site efficiency and agility. Research states that a fast website is critical to boosting conversion rates and increasing retention. Our solution goes to work behind the scenes, taking the strain off the website; whilst helping marketing and developing teams work seamlessly together.
Take me step-by-step through how I buy and install it
OpenTag has a very simple, easy to use Self Service Interface which makes tag management accessible for all businesses. You can either sign up for free via our website, pay by credit card or contact QuBit directly for a contractual relationship.
What do I need to do once it is set up?
Use the self-service interface to manage/edit tags and monitor performance from the reporting interface. Our knowledge centre will help you get the most out of OpenTag. Our account team will also provide ongoing support if it has been purchased.