The appointment follows a successful seven-year relationship between Pure360 and innocent’s UK division.
Launched 12 years ago, innocent is the number one smoothie brand in the UK selling over two million pure fruit smoothies each week in 11,000 outlets – from Boots to Sainsbury’s to local delis, and it has turnover in excess of £100m.
innocent said it will use Pure360 to integrate their email and social media activity. It includes increasing their contact database with the simple ‘Facebook register’ sign up functionality, as well as promoting their content to a wider audience by posting newsletters directly to Twitter.
Tim Fowler, digital manager at innocent, said: “We’ve used Pure 360 since 2005 and have come to rely on its speed and functionality for all our eCRM activity, with the addition of their new social media tools it makes perfect sense to roll out Pure 360 across all our European territories”
Marc Munier, commercial director at Pure360, commented: “We’re delighted to be expanding our relationship with innocent. They are a genuinely fantastic brand who all marketers aspire to and we’re excited about the activity they have planned over the forthcoming months across Europe.”
innocent said it will revamp their email creative in line with a new website and will working closely with Pure360 to implement an improved welcome programme for new registrants.