TWO major software companies have joined forces to provide a single eCommerce platform spanning across several channels including online, social and mobile.
Adobe has teamed up with eCommerce company hybris to provide companies with a unified platform intended to managed the entire shopping experience.
Adobe and hybris believe their respective strengths in web content management and multichannel eCommerce will help them to enable retailers to provide their customers with a single solution for a “personalised” and “immersive shopping experience”.
The new integrated system will manage the whole process from “top-of-the-funnel brand engagement” right through to the final check-out.
“Through partnership with Adobe and leveraging the strengths of our respective technologies, we are now delivering to market a platform to create consistent brand experiences across channels,” said Ariel Lüdi, CEO of hybris.
“Our joint customers will benefit from Adobe’s broad leadership in web experience management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalized content.”
Meanwhile Kevin Cochrane, vice president of product strategy at Adobe, said he believed the new platform would execute the buying process “flawlessly”.
“It is well established that the ability of online retailers to differentiate from competition is a must, and a consistent, personalized customer experience is the means for doing so,” he said.
“Whether delivered on-premise or in the Cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time.”