Knowledge is power. If your business is to be a success, you must fully understand it. Questions to answer include: how many customers do you have? How do they behave? Are your marketing strategies working? Which ones work best?
Dan Matthews, Editor
eSellerMedia.com editor Dan Matthews is a business journalist and author with more than 10 years’ experience writing in print and online.
He is also experienced in online marketing and web project development, having created and grown several successful websites.
Before eSM, Dan has been involved in the launch or relaunch of several successful websites including Startups.co.uk, Realbusiness.co.uk, LaunchLab.co.uk and LondonLovesBusiness.com as well as two sites for the Professional Publishers Association.
He is a regular contributor to the The Daily Telegraph and Times newspapers and has also written for the The Financial Times, The Guardian, FHM, Real Business Magazine, The Marketer, Growing Business Magazine and my own former title LaunchLab.co.uk.
He has published five books, four for John Wiley publishing and a fifth, ‘The New Rules of Business’, for Harriman House which is available in all good bookshops.
Managing peaks in web traffic: Father’s Day
June 14, 2013 By Leave a Comment
The number of Brits turning to online shopping for their Father’s Day gifts has increased across all age groups, with one in five Brits buying their Father’s Day gift online this year, according to research commissioned by Savvis and carried out by CensusWide.
Ecommerce traders, get tweeting!
June 13, 2013 By Leave a Comment
Tim Pritchard, ecommerce analyst with SellerDeck gives five steps to get you going on Twitter
Focus on creating your webstore: Taking payments
June 10, 2013 By Leave a Comment
Getting your webstore built is an exciting process, but there are two important areas when it comes to getting it right: creating a checkout and taking payments.
How Twitter boosts sales
June 5, 2013 By Leave a Comment
Twitter has become an integral part of most online companies’ marketing mix. From promoting and marketing your business, to building up brand recognition, ecommerce sites cannot afford to ignore Twitter.
Focus on products: selecting suppliers
June 3, 2013 By Leave a Comment
Making firm decisions about the products you will sell is essential but finding suppliers is also key. Finding out where you can source these products is half the battle. Finding suppliers you can trust and work closely with as you grow your business is the other half.
Internet Retailing Awards 2013 opens for business
May 30, 2013 By Leave a Comment
Online retail experts and ecommerce leaders will congregate in London next month to celebrate the best of the world’s top technology and retail brands at the Internet Retailing Awards 2013, sponsored by Venda.
How to drive engagement through Facebook
May 30, 2013 By Leave a Comment
How can ecommerce sites engage Facebook users? What are the systems that top brands use to make sure they get seen in people’s newsfeeds? Here are ten tips to help you use Facebook to drive engagement.
How to make a return on display advertising
May 29, 2013 By Leave a Comment
Display advertising has taken a knock with the growth of social media and other forms of ‘cheap’ marketing, but there is a way to create return on investment from display – and here’s how.
What do new card data protection standards mean for your business?
May 29, 2013 By Leave a Comment
Steep penalties make card data protection a high stakes proposition and, as many will no doubt be aware, the Payment Card Industry Data Security Standards (PCI DSS) Council is due to publish a revision to the standard in October this year, making PCI top of mind in 2013.
