Retain > Keeping your customers happy and coming back for more
Making a sale is a cause for cheer, but for online retailers true satisfaction comes from making repeated sales to customers over time. In this section we consider customer retention: follow-up marketing, segmentation, campaign development and the gamut of customer relationship management.
Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
As the social web increasingly becomes part of our daily lives, shoppers demand informative one-to-one communication with brands. Social media enables this, empowering shoppers to express and share their opinions on a brand, whether good or bad.
December 19, 2012 Leave a Comment
New research by GfK into customer trends and the views of people who buy online shows a high level of concern about retailers ability to track them, and particularly the potential to charge different prices depending on their browsing habits.