Retain > Keeping your customers happy and coming back for more
Making a sale is a cause for cheer, but for online retailers true satisfaction comes from making repeated sales to customers over time. In this section we consider customer retention: follow-up marketing, segmentation, campaign development and the gamut of customer relationship management.
How to use Google Analytics
Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
How Big Data helps you convert customers
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
Reviews and their impact on brand perception
As the social web increasingly becomes part of our daily lives, shoppers demand informative one-to-one communication with brands. Social media enables this, empowering shoppers to express and share their opinions on a brand, whether good or bad.
Bitcoins: online payments for the future?
There’s something of a revolution happening in the world of online payments. There’s a new currency on the scene and it’s got everybody talking: Bitcoins.
Ecommerce apps, worth a punt?
Mobile commerce is widely hailed as one of the biggest opportunities for online retailers this year. But does that mean we should all invest in mobile ecommerce apps?
Why customer reviews are important
Customer reviews are a powerful weapon in the battle to win conversions. An estimated 61% of online shoppers read reviews before making that essential decision to buy or not.
Raising the dead in ecommerce
I don’t know about you, but I find it easy to let the urgent crowd out the important. When it comes to satisfying ecommerce orders and making sure that customers get great service, that’s probably a good thing.
Personalisation of ecommerce
Personalisation of the ecommerce experience is increasingly seen as the Holy Grail of online shopping and the key to bridging the gap between online and in-store retail. But why is it is so important and what are the latest developments.
Why update your website?
March is here and Easter is almost upon us but it’s not just your home or office that deserves a spring clean. When was the last time you gave your ecommerce site the update it deserves?
Q&A: Bertie Stephens, founder of Flubit
With $1m investment and a $4m valuation Flubit – the online discount platform threatening to “change the face of buying online,” has made a name for itself since launch in September 2012.
How to protect customer data
Acquiring accurate customer data is the holy grail of ecommerce; but that’s just the start. Keeping it safe from prying eyes is the real challenge.
The arrival of the ‘Metailer’
Retail is moving from the store to the consumer. In the past, you understood retail by looking at ‘profit per store’ and took action by store – opening, closing or refitting, or by hiring a new manager.
Can user generated content get you sued?
March 13, 2013 By Dan Matthews Leave a Comment
Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.