Promoting > How to market your product and site
In this section we focus upon acquiring customers’ attention - whether converting your current customers to online devotees, or attracting new customers via the web. It's all about building the customer base that fuels your top line turnover.
Capitalise on social media engagement
Social media marketing can really engage your customers. But creating the best possible engagement can be fruitless if you don’t get your audience to do what you want them to.
How to start an ecommerce Facebook page
More time is spent on Facebook than anywhere else online, so it’s a great place from which to sell. Here is how to set up a Facebook page that will give your business a lift.
Eight ways to create a buzz around a product launch
When you launch a new product you need customers to take notice. Below we give you eight ways to create the best possible buzz around a product launch.
Social commerce finally arrived?
Social commerce had a rocky start but with a swathe of start-ups revolutionising the space and partnerships forming between platforms and payment companies, it could be about to prove its critics wrong.
Optimising your website for tablet computers
Starting with the iPad and then the numerous tablet computers that followed, these devices have become a firm favourite with shoppers.
Social Logins: pros and cons
It is becoming more and more common to see “Log in with Facebook” options when you visit editorial sites but are social logins something that online retailers should consider?
How Twitter’s new ‘Cards’ can boost online sales
At a developers conference on Tuesday it announced three new Twitter card types, one of which is directly aimed at online retailers (the initial three types were introduced in mid-2012). The social network also introduced mobile app deep linking.
Seven SEO myths debunked
Understanding and implementing an effective SEO strategy is one of the cornerstones of success in online retail. But the guidelines and advice that is offered can all too often be clouded by misconceptions and untruths.
SEO jargon-buster
At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why. It is such an essential element to every website’s success and yet to the uninitiated it seems full of mystery, trickery and completely unfathomable terms.
Delivering the ultimate email marketing campaign
Email has long been established as one of the most effective direct marketing channels, with an unrivalled ROI. The ability to reach the inbox of a targeted potential customer can be used tactically to support other channels, or to drive new customer acquisition as part of a wider campaign.
Getting to grips with Google+
It may be because of negative early press that a Google+ account isn’t always at the top of online retailers’ list of social media ‘To Dos’. But it should be, says Gabriella Griffith.
How to create a YouTube channel
The chances are you are already involved with Facebook and Twitter when it comes to social media but do you have a YouTube channel?
Eight great blog ideas for your etail website
Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.
