Selling > Getting your products on the web
Managing a 'selling website' requires product information, inventory management, product feeds, order management and supplier management, all working in harmony. This section focuses upon solving the challenges of selling your products efficiently and scaling to enterprise levels.
When you visit an online store, there are many elements which could affect the way you judge it. For most online retailers, the layout, site speed and imagery used are high on the list of priorities but colour has a big impact too.
Each and every page of your ecommerce site is important. But when it comes to making sales, the majority of decisions are made on product pages. This is where customers decide whether or not they want what you’re selling.
When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?
December 19, 2012 Leave a Comment
New research by GfK into customer trends and the views of people who buy online shows a high level of concern about retailers ability to track them, and particularly the potential to charge different prices depending on their browsing habits.