Selling > Getting your products on the web
Managing a 'selling website' requires product information, inventory management, product feeds, order management and supplier management, all working in harmony. This section focuses upon solving the challenges of selling your products efficiently and scaling to enterprise levels.
Read all our content on getting your products and services available to sell.
Using colour to sell online
When you visit an online store, there are many elements which could affect the way you judge it. For most online retailers, the layout, site speed and imagery used are high on the list of priorities but colour has a big impact too.
Creating great product pages
Each and every page of your ecommerce site is important. But when it comes to making sales, the majority of decisions are made on product pages. This is where customers decide whether or not they want what you’re selling.
Five-step pricing strategy
When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?
Q&A: Peder Stubert of Virtusize
Online retail is flying. But there are still a few big challenges which prevent online shops from providing the same service as customers find in-store. The ability to try things on is an important one of these.
Chirpify: The start-up giving social commerce the boost it needs
Despite a great deal of hype, social commerce has struggled to prove itself so far. Will this Portland start-up help to change the game? Back in 2010 Mark Zuckerberg said, “If I had to guess, social commerce is the next area to really blow up”. Some time later in February of 2011, Wired magazine lead [...]
Profile: Stephane Setbon, CEO and founder of Spootnik
Stephane Setbon, CEO and founder of Spootnik, the unique high-end fashion start-up that mixes eCommerce with social media, tells us how his niche is growing fast and why buying in bulk wholesale allows customers to get high-quality items without the premium price tag.
20 ecommerce professionals you should follow on Twitter
So you’ve set up your ecommerce business’ Twitter account and you’re ready to start tweeting out all of those great offers, new products, competitions and insightful blog posts.
Tips for pricing and promotion
In the second of our extracts from his book, The Insider’s Guide to Ecommerce, SellerDeck chairman Chris Barling explains the key tips for pricing and promoting your goods.
Five ways to generate business using Twitter
Twitter can be a great marketing tool for ecommerce sites – and so much more. Here is how you can win more business using Twitter.
Tips for turning browsers into buyers
In this extract from his book, The Insider’s Guide to Ecommerce, SellerDeck chairman Chris Barling explains some important lessons as to how you can turn browsers into buyers.
The world’s top marketplaces for etailers
Online marketplaces were once, and to a degree still are, dominated by early players such as Amazon and eBay. But there are alternative options; smaller sites can be just as effective at reaching new audiences and generating extra sales.
How to optimise your Google Shopping feeds
Google Shopping has moved to a commercial model built on Product Listing Ads. Here, Adam Chard, Shopping Comparison Manager at Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe, provides six top tips to help retailers optimise their product feeds.
Instagram for business
Instagram has made photographers out of all of us. Well, some 100 million of us anyway. But it hasn’t always been seen as a useful tool for business. Now however savvy brands and businesses everywhere have started to harness the power of this image-based social platform.
