Geotargeting for ecommerce sites
Geotargeting is central to a recent wave of developments in ecommerce all aimed at creating a more personal customer experience.
Protecting your online business from data fraudsters
Figures from Experian showing online fraud is up 300 per cent since 2010, it is clear that those selling products or services online are not safe from the clutches of fraudsters trying to get their hands on card details, and need to take protecting their customers’ sensitive data seriously.
The evolution of digital measurement and analytics
Enterprise level digital measurement and analytics is developing at a swift rate. However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis.
Q&A: Glenys Berd, MD of LoveThoseShoes
Glenys Berd of Love Those Shoes, explains why starting an eCommerce shop in the 1990s presented challenges, why simpler is better and why ‘exclusive’ is best.
Q and A: Sally Perry, co-founder of GoFigurative.com
Sally Perry, who with co-founder Janine Collins launched GoFigurative.com in 2008, talks to eSellerMedia about social media, the need to find a niche and why you should steer clear of cruise liners.
