Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
How you can shift slow-moving stock
May 16, 2013 By Leave a Comment
No matter how well you select it, within your inventory of products there will inevitably be strong sellers and slow-moving stock.
30 more ecommerce Twitter experts to follow
May 15, 2013 By Leave a Comment
Twitter has proven an extremely useful tool when it comes to ecommerce. It’s a great way to get your message out there and as social commerce advances, it will even become a place to sell your products.
Could outsourcing help you sell more?
May 15, 2013 By Leave a Comment
By definition small businesses lack resource. Outsourcing certain elements of what you do (web design, delivery logistics, warehousing etc) could help you focus on selling. Here we talk about the pros and cons of outsourcing business processes.
How Big Data helps you convert customers
May 10, 2013 By Leave a Comment
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
Using keyword research to boost sales
May 9, 2013 By Leave a Comment
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
Getting started with internal linking
May 7, 2013 By Leave a Comment
When it comes to using links to improve your site’s SEO, the first thing you think about is inbound links from reputable sources. But internal linking will give your rankings a hike too.
Mobile checkouts: six design tips
May 3, 2013 By Leave a Comment
Mobile commerce is really starting to take off. The industry has been talking about the power of m-commerce for years but only recently have the figures started to live up to the hype.
Reviews and their impact on brand perception
May 3, 2013 By Leave a Comment
As the social web increasingly becomes part of our daily lives, shoppers demand informative one-to-one communication with brands. Social media enables this, empowering shoppers to express and share their opinions on a brand, whether good or bad.
Better read than dead: why SEO is still important
May 1, 2013 By Leave a Comment
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
