Repeat customers are your ticket to a successful online store. Research has found that returning customers spend more, are easier to convert and often act as brand ambassadors, spreading the word about your business.
Profile: Mitch Vidler of Slingshot
May 17, 2013 By Leave a Comment
Customers don’t want to fill in forms or remember passwords online. Start-up Slingshot helps customers select items from anywhere and they all go into the same basket, meaning customers only have to add details once.
How to improve your delivery service
May 14, 2013 By Leave a Comment
Customer feedback for your delivery service not good? Don’t let it continue – here are six actionable ways you can improve your delivery service this week and stop your business from loosing repeat custom.
How Big Data helps you convert customers
May 10, 2013 By Leave a Comment
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
Using keyword research to boost sales
May 9, 2013 By Leave a Comment
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
How to create brand evangelists
May 1, 2013 By Leave a Comment
Having a successful social media presence with plenty of Likes on Facebook and thousands of Twitter followers is powerful. It gives you a direct channel to reach loyal customers. But you can take this further by creating an army of brand evangelists.
The demanding needs of multichannel shoppers
April 29, 2013 By Leave a Comment
The multichannel retail industry is constantly evolving and the boom in new technology and payment strategies means retailers need to adapt fast to survive. But what exactly are shoppers looking for?
Creating great product pages
April 23, 2013 By 1 Comment
Each and every page of your ecommerce site is important. But when it comes to making sales, the majority of decisions are made on product pages. This is where customers decide whether or not they want what you’re selling.
Five-step pricing strategy
April 22, 2013 By Leave a Comment
When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?
Big data: Uses for esellers
April 19, 2013 By Leave a Comment
If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).
