Customer feedback is a weapon in your sales armory. Encourage it and cultivate it in the right way and people will be more likely to buy; cut corners and they will avoid your products like the plague.
Big data: a user guide
May 22, 2013 By Leave a Comment
How can big data be leveraged to gain competitive advantage? Who is using it in the most effective way? How can it be properly analysed? It’s spawned conferences, dedicated websites, ebooks – you name it.
How to use Google Analytics
May 17, 2013 By Leave a Comment
Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
How Big Data helps you convert customers
May 10, 2013 By Leave a Comment
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
Big data: Uses for esellers
April 19, 2013 By Leave a Comment
If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).
How to protect customer data
March 1, 2013 By Leave a Comment
Acquiring accurate customer data is the holy grail of ecommerce; but that’s just the start. Keeping it safe from prying eyes is the real challenge.
eCommera’s Michael Ross answers our questions
January 23, 2013 By Leave a Comment
Figleaves.com co-founder and chief scientist at ecommerce software and analytics provider eCommera, Michael Ross reflects on his fifteen years in eCommerce, learning from mistakes and the data revolution gripping retail.
Harnessing quality data
January 16, 2013 By Leave a Comment
Quality data is available at a click of your fingers, completely free of charge. Businesses now have data points from which to analyse success; from website analytics and email responses to social media engagement and customer satisfaction data.
Ecommerce trends in 2013
January 7, 2013 By Leave a Comment
Guy Mucklow, founder of Postcode Anywhere, looks into his crystal ball and gives eSellerMedia.com his predictions for the big ecommerce trends in 2013.
8 great ecommerce ideas for Christmas 2012
December 12, 2012 By Leave a Comment
This year we polled the Intershop team around the globe to find out their top ecommerce ideas for Christmas 2012. Here is a snapshot of the best ideas from our teams in the UK, Germany and US.
