Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
Using keyword research to boost sales
May 9, 2013 By Leave a Comment
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
Better read than dead: why SEO is still important
May 1, 2013 By Leave a Comment
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
Long tail keywords
May 1, 2013 By Leave a Comment
When it comes to keywords and phrases, long tail ones are the money makers in ecommerce. But there are no easy ways to win at SEO and so these keywords can often be the hardest to understand.
Multi-currency tracking from Google
April 28, 2013 By Leave a Comment
Web giant Google has introduced multi-currency tracking to its suite of services aimed at ecommerce businesses – what does it mean to you?
Seven SEO myths debunked
April 11, 2013 By 1 Comment
Understanding and implementing an effective SEO strategy is one of the cornerstones of success in online retail. But the guidelines and advice that is offered can all too often be clouded by misconceptions and untruths.
Your domain name: getting it right
April 10, 2013 By Leave a Comment
The idea has been formed in your mind for the next great online success story. All that’s left to do is choose a domain name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?
20 ecommerce professionals you should follow on Twitter
April 3, 2013 By 3 Comments
So you’ve set up your ecommerce business’ Twitter account and you’re ready to start tweeting out all of those great offers, new products, competitions and insightful blog posts.
A guide to DIY SEO
March 26, 2013 By Leave a Comment
Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ techniques, but SEO really just needs a little time and some knowledge of how search engines work.
Getting to grips with Google+
March 26, 2013 By Leave a Comment
It may be because of negative early press that a Google+ account isn’t always at the top of online retailers’ list of social media ‘To Dos’. But it should be, says Gabriella Griffith.
