Mobile commerce is widely hailed as one of the biggest opportunities for online retailers this year. But does that mean we should all invest in mobile ecommerce apps?
Optimising email for mobile
February 25, 2013 By Leave a Comment
Email marketing is one of the strongest and most fruitful ways to bring customers to your website, but in a world where a large proportion of people access email on their phones, optimising email for mobile has never been more important.
Paid search: desktop dominance challenged by mobile and tablet clicks
February 19, 2013 By Leave a Comment
Mobile and tablet advertising is gaining momentum in paid search. Click-throughs and conversion rates have risen dramatically in the UK and are set to challenge the dominance of desk-top advertising in 2013.
Optimise your website for mcommerce
February 6, 2013 By 1 Comment
There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.
Mobile Analytics in Multichannel Retailing
November 28, 2012 By Leave a Comment
Alan Hall, managing director of SCL, discusses how mobile retail customers approach the use of apps through mobile analytics, as well as some of the pitfalls that lie in wait for businesses that try to blend app technology with websites.
Q&A: Taking customer experience mobile
November 21, 2012 By Leave a Comment
We recently caught up with Bill Loller, VP of Mobile at Tealeaf, to find out why the rise of mobile challenges retailers to approach customer experience management in new ways.
SecureTrading and MoPowered partner for mobile customers
September 28, 2012 By Leave a Comment
SecureTrading, a UK-based independent payment processor, has partnered with MoPowered, a secure mobile payments and mobile web optimisation business, to offer merchants a secure and convenient method for their customers to complete transactions via their smart phones.
Mobile influencing in-store shopping
September 20, 2012 By Leave a Comment
More and more consumers are accessing data on their mobile devices to find out about products before buying them in store, according to new research by Delloite Digital.
What’s next for email marketing?
September 12, 2012 By Leave a Comment
How does email work with other emerging channels. Silverpop’s marketing director Richard Evans explains why social media and mobile-based advertising will complement, not kill, email marketing for ecommerce businesses.
Interview: Dominic Keen of MoPowered
August 9, 2012 By Leave a Comment
Mobile is the next frontier in eCommerce, but small businesses with limited budgets are reluctant to splash out on an expensive mobile-optimised solution. Dominic Keen, CEO of Mopowered, thinks he has the solution.
