Social media marketing can really engage your customers. But creating the best possible engagement can be fruitless if you don’t get your audience to do what you want them to.
Better read than dead: why SEO is still important
May 1, 2013 By Leave a Comment
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
Social commerce finally arrived?
April 24, 2013 By 1 Comment
Social commerce had a rocky start but with a swathe of start-ups revolutionising the space and partnerships forming between platforms and payment companies, it could be about to prove its critics wrong.
How to use Twitter’s Vine for business
March 28, 2013 By Leave a Comment
Vine is a new app launched by Twitter back in January. The app allows you to create six second videos and share them on the platform as well as Twitter and Facebook.
Eight great blog ideas for your etail website
March 12, 2013 By 1 Comment
Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.
Making affiliate marketing work
March 7, 2013 By 2 Comments
In the second part of our series on affiliate marketing, Dan Cohen explains some of the techniques ecommerce businesses can use to make affiliate marketing drive new business and profits.
Affiliate marketing for beginners
March 7, 2013 By 1 Comment
Think of a website you have visited recently. Did a banner advert appear offering you a special rate on flights, cash-back on a purchase or a product price comparison? Welcome to the world of affiliate marketing.
Five common social media mistakes to avoid
February 8, 2013 By 1 Comment
Social media can help an ecommerce site to win new customers, but it’s important to lay down the ground rules. Here are five mistakes to avoid when using social media.
How to use LinkedIn to win business
January 29, 2013 By Leave a Comment
LinkedIn is often ignored as a way for ecommerce businesses to grow sales, but entrepreneurs do so at their peril. Below are a few simple ideas how to use LinkedIn to win business.
How to turn social media followers into brand ambassadors
January 28, 2013 By Leave a Comment
Turning your customers into brand ambassadors can help your business to grow quickly. But how can you use social media to achieve this?
