How can big data be leveraged to gain competitive advantage? Who is using it in the most effective way? How can it be properly analysed? It’s spawned conferences, dedicated websites, ebooks – you name it.
Over the last few years, retailers have benefited from a boom in Halloween sales. According to Plant Retail, sales increased by 12.5% over the Halloween period in 2011, amounting to a staggering £315 million. This makes Halloween the third busiest sales period after Christmas and Easter, even putting it ahead of Valentine’s Day – now that’s scary!