Link building strategy; How to get it right

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All too often, companies are spending money on link building, to improve their online visibility but are these budgets being spent wisely? Are acquired links going to maintain their value in the long-term?

A guide to DIY SEO

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Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ techniques, but SEO really just needs a little time and some knowledge of how search engines work.

Four tricks to boost your traffic

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More traffic to your ecommerce site means more sales. It’s as simple as that; so here are four simple techniques to boost your traffic.

How Pinterest drives sales online

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Social media websites drive traffic, we all know this. But it’s harder for eCommerce businesses to gauge which ones are most useful to your business, and therefore which ones you should inject most effort into.

Monetising Pinterest: challenges and advantages

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Reports from internet traffic monitors highlight why Pinterest is drawing so much attention and it isn’t just a matter of traffic growth. Traffic matters, of course, and for social networks traffic growth is incredibly important.

The future of digital

The Future of Online Digital Marketing 2012 -2015

This great video rounds up all the statistics and trends covering the expected development of the internet between 2010 and 2015. Look out for important marketing vehicles for your business including localisation, online video and an explosion of mobile technologies.

Furniture sales rise after comparison site deal

FURNITURE and home accessories retailer Our World of Interiors is using ChannelAdvisor’s Comparison Shopping Engine (CSE) to boost its online sales.