For eCommerce entrepreneurs and executives who want to sell more
Gary Angel, President of digital measurement and data analytics consulting firm Semphonic highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
Michael Thompson, vice-president of user experience at Emailvision, talks about the best practices surrounding anaytics in support of eMarketing
DISPLAY and packaging company WBC has announced it has dramatically increased its sales following a successful conversion rate optimisation project. The company has been working with pay-per-click agency Periscopix to boosts its sales of hamper, deli and drinks packaging to trade and retail businesses. Periscopix used Google Analytics to look at how users were interacting [...]
The internet is one of the most important sales and communications channels for any business.
Giving customers a way to provide direct feedback is key to improving satisfaction and increasing conversion rates, says Christian Bennefeld, chief executive of Etracker.
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Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
When Marks & Spencer looked for an eCommerce platform to power their online outlet store, they knew they needed to work with a company that could support their 100+ years of retail tradition and handle the traffic volume they expected to drive. The obvious answer was Amazon Webstore.
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