ECOMMERCE agency One iota has won the contract to develop to a brand new mobile website for the children’s retailer Mamas & Papas.
The Manchester-based company is now the key developer in enabling its client’s customers to make purchases via tablets such as the iPad, or through social networks such as Facebook.
Mamas and Papas, which began life in Italy over 30 years ago, now has over 50 stores in the UK and is one of the nation’s best known family and children’s brands.
The company says it is committed to using technology to enhance its operations and that customers using mobile devices to buy its goods is a growing trend.
“Technology continues to play a key part in our operations – currently twenty percent of website visitors access our site via their mobile and we expect this trend to at least double in the next 12 months,” said Rob Jennings, eCommerce director at Mamas & Papas.
“In line with smartphone growth in the UK, we know that mobile sales will form a significant proportion of our sales in years to come; particularly as it is so relevant to our industry in which busy parents increasingly want their digital experience ‘on the go’ through devices that are suited around their lifestyle.”
“As a result of our partnership with One iota, we look forward to enhancing the shopping journey of our customers even further.”
Work on the new mobile site has already begun and it is expected to go live at some point in the first quarter of this year.
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