Starting > Creating your online presence
From web design, branding and digital strategy to hosting, your proposition and market reviewing, this section of eSeller takes you from “We should be online” to “We’re online!”.
Top Stories
Constructing a site for Google spiders
Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.
Five things I wish I’d known before starting my online business
The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.
Finding the right partners for mobile marketing
You may well have decided that mobile is the way you need to go to engage with your customers, clients and prospects, but how exactly do you go about doing that?
News
Free Customer Lifecycle Marketing Kit
May 14, 2014 Leave a Comment
IRX 2014 open for business
January 27, 2014 Leave a Comment
Internet Retailing Expo videos now live!
April 12, 2013 Leave a Comment
How To
Understanding Facebook for Business
May 27, 2014 Leave a Comment
How to get your first 99 customers
May 8, 2014 Leave a Comment
What goes into the perfect business plan?
February 24, 2014 Leave a Comment
Features
Drawing up a web design contract
April 10, 2014 Leave a Comment
Why should you choose a private web developer?
April 9, 2014 Leave a Comment
How do I choose a site builder?
April 1, 2014 Leave a Comment
Research
A guide to cashing in on Cyber Monday
November 28, 2012 Leave a Comment
Cyber Monday, otherwise known as 26 November, is likely to be the biggest online shopping day of 2012 with millions of pounds passing through UK ecommerce websites alone.
More from Starting…
Setting up your own webstore online
March 28, 2014 By paulskeldon Leave a Comment
Having your own store – rather than selling through eBay or Amazon – is the dream of every e-entrepreneur and it can be done with relative ease once you have chosen your freemium webstore platform.
What is a freemium webstore?
March 25, 2014 By paulskeldon Leave a Comment
One of the things that the internet age ushered in with its arrival in the mid-90s was a new business model: freemium. This has been exploited across the web ever since.
Setting up an office
March 20, 2014 By Dan Matthews Leave a Comment
If you decide that you are going to rent a ‘proper’ office and kit it out yourself for you and your fledgling staff, then it pays to think about what you need to do to set up that office.
Does my start up need an office?
March 18, 2014 By paulskeldon Leave a Comment
As your business grows from an idea to something that generates your entire income and starts to employ staff, you may start to think that running your business out of your back bedroom simple isn’t the way forward. But how do you know if its time to get an office? Here are some pointers that […]
Who should I hire?
March 14, 2014 By paulskeldon Leave a Comment
Costing staff can be a daunting task and, when you add everything up, it can put you off the idea completely. But there are many ways to offset this by looking at employees and their employment in less traditional ways.
When to quit the day job
March 12, 2014 By paulskeldon Leave a Comment
So you’ve had a Eureka moment and started a business – chances are you are doing it part time at weekends and evening while still keeping your nose to the grindstone in your day job.
Why do I need to do market research?
March 5, 2014 By paulskeldon Leave a Comment
While many of you may associate market research with being accosted in the street and grilled by gap year trustafarian, finding out about the market you are entering or operating in, or looking at what your existing or potential customers want from your business can be vitally important.
Dos and don’ts of a business plan
February 27, 2014 By paulskeldon Leave a Comment
Getting your business plan right is fraught with difficulty in practice. But with the application of a little common sense, it can be ok. So here are some top dos and don’ts when writing a business plan.
Start-ups: How to write a business plan
February 25, 2014 By paulskeldon Leave a Comment
Most people starting a business have a business plan in mind, yet are daunted by actually writing one. But all your business plan is really doing is outlining what you want to do and where you want to take it.
Funding your start up
February 19, 2014 By paulskeldon Leave a Comment
The one thing all new businesses need is money. Getting things off the ground – even in your back bedroom – requires investment. And once things start to move along, you often need more cash.
