US firm Bronto software is taking up offices in London to take advantage of Europe’s online sales and ecommerce opportunities which are growing at an “incredible pace”.
The company, which provides marketing software platforms for e-retailers, says the opening of its first international office is an important step for its growth in Europe.
The company chose the UK as its base partly because of its lead over other European nations in the online sales and ecommerce arena.
Bronto points to research from the Interactive Media in Retail Group (IMRG) which shows that UK online sales are growing at 16% each year and are expected to have reached £68.2bn in 2011.
“E-commerce is growing at an incredible pace in Europe, demonstrating clear and growing international demand for commerce-focused solutions like Bronto,” said Joe Colopy, the company’s chief executive officer.
“The new office in London provides a central location for us to sell to and service European retailers.”
The North Carolina-based company has grown rapidly over the past year with revenues increasing by 54% and its headcount up by 40%.
The business expects to add as many as 40 employees to its payroll this year, although it is not stated how many of these will be in London.
It currently services clients such as Party City, Armani Exchange, Timex, Samsonite, Trek Bikes and CD WOW!
The company has also received accolades such as the Stevie Award for Best Customer Service in 2009 and 2010 as well as being a CODiE Award Finalist for Best Marketing Solution in 2011.
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