Cliff Guy of dotMailer explains how eCommerce businesses can benefit from creative email campaigns and how firms can track results in real time.
Tell us about your business
dotMailer, part of the dotDigital Group, specialises in developing apps and services to help companies market and sell their products and services more effectively online.
dotMailer enables email marketers to design, edit, create and send professional, personalised email campaigns to targeted groups of contacts, as well as track and analyse the results in real time.
Who is the product aimed at?
dotMailer is designed to fit the needs and budgets of all companies from small businesses right up to multi-nationals. Our clients include companies such as Reiss, Rodial, Rush and Hallmark Cards.
What are the benefits to an eCommerce business?
For eCommerce businesses, dotMailer has a flexible API that makes it connectable with any eCommerce, CMS or CRM system. We have pre-built integretations for systems such as Magento, Sage ACT!, Salesforce.com, and Microsoft Dynamics CRM, as well as WordPress and Facebook plug-ins.
dotMailer for Magento has the following features:
- Automatic synchronisation of all contacts to your address book
- ‘Thank you on your first purchase’ emails
- Automatically adds dotMailer’s ROI tracking code within your site
- Triggered lost basket and abandoned order emails
- Reports on recovered baskets
- Triggered emails to those paying by invoice or purchase order
How much does it cost?
dotMailer comes in a choice of packages from our free of charge ‘Freemium’ package, through to a choice of three paid packages. Email sends are available through a choice of two payment plans – Pay Per Send and Monthly Value Plan.
How does it work?
A very simple, step-by-step process takes you through creating or editing your own email template, uploading contacts, creating data segments and sending your campaign. It’s so easy to use we call it ‘NASA technology with a Fisher Price interface’
What do I need to do once it is set up?
Your Freemium account is yours to keep, free of charge but you should contact your account manager if you want to send more than 500 emails in a month.
