Predicting customer behaviour isn’t easy, but if you can get it right then your profits will rise. Peerius says it keeps track of previous purchases to make buying easier for the customer and life simpler for you.
Please tell me about your business
Peerius is the UK’s market leader in multi-channel personalisation software. Started in 2007, we have experienced amazing growth and now boast customers such as the Arcadia Group, Republic, The Hut Group, Charles Tyrwhitt and Cotton Traders. Our product portfolio is a suite of personalisation products which can be used in unison, or separately, depending on the organisations appetite for personalisation.
Who is the product aimed at?
The majority of our products are aimed at multi-channel retailers with a web presence that has a turnover of more than £1m per annum. Although some of our products are particularly attractive to many website owners who do not meet those criteria, as our personalisation adds value to any site experience.
What are the benefits of using it to an eCommerce business?
Any ecommerce business has a need to optimise their site experience to increase conversion, which in turn increases the revenues generated. Our solutions offer all of these essential benefits through personalising the web experience to every site visitor. Not only does this optimise the onsite metrics, but it also increases the lifetime value of the customers as a personalised experience fosters customer loyalty.
How much does it cost?
Cost is dependent on the turnover of an organisation, which is a good indicator of the workload placed on our servers and client services team. Our pricing model is SaaS and is a fixed monthly fee for the duration of the agreement. We always prove a significant ROI to our customers before they commit to a full term contract
How does it work?
When a customer visits a website which is personalised by Peerius a cookie is placed on their terminal and a user id is created. Against this user id, Peerius monitors their click stream behaviour, performs statistical analyses in the background to create behavioural clusters and product attribute clusters, to which the individual can be matched.
This means that even with a small amount of data Peerius can personalise the content presented to the customer, the product suggestions, and even the navigation. The more the visitor interacts the more the system can personalise the experience, as it is a real time process. This is all powered by a single line of java script on the webpage.
Take me step-by-step through how I buy and install it
Once commercial terms are agreed with a business development manager, the customer installs the single line of java script on their website and provides us with a product feed. Once we have these things in place we begin tracking behaviour on our site, as a basis for our statistical understanding as to what is going on.
After this the client services team, our merchandising strategy team, and the customer meet to understand the objectives the client has for the website, and what strategies they have in place. Our development team then optimises our technical solutions so they perform optimally in line with the company’s current objectives.
What do I need to do once it is set up?
Once it is set up you have full control of the software and what it does. However you also have access to our extensive client services team through a dedicated account manager. In addition, the team will constantly monitor the site and its performance and have quarterly reviews where these results are presented and further recommendations are made.
www.peerius.com
