ECOMMERCE companies need to focus more on final stage completion when creating their online strategies, a major delivery company says.
Parcel2go, the UK’s largest online parcel delivery service, says the importance of finding a reliable courier is all too often neglected by firms concentrating on making their websites work, and customers are losing out as a result.
There has been a big push by firms to take advantage of new technologies and boost sales through the internet, however firms must match this through effective back-end operations, says Parcel2go.
“These are exciting times for retailers. The recession has taught companies the importance of having a multi-channel approach and retail industry research has shown that shoppers are becoming increasingly comfortable with purchasing goods through mobile devices,” says marketing director Richard Mercer.
“It is however vital that companies of all sizes recognise the expectations of customers purchasing online and understand the need for items to be dispatched quickly and arrive with consumers on time and in perfect condition.
“The established parcel couriers we work with have considerable experience of handling domestic and international postal service consignments and it’s these experts that businesses should be looking to for help when they’re expanding their e-commerce operations.”
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