Mobile is the next frontier in eCommerce, but small businesses with limited budgets are reluctant to splash out on an expensive mobile-optimised website. Dominic Keen, CEO of Mopowered, thinks he has the solution.
What is Mopowered?
MoPowered is a mobile commerce service that allows businesses that are already trading online to better convert the web traffic they receive from mobile devices.
Why did you feel the need to invent it?
We had been working with large retailers such as Next and HMV and realised that the costs in setting up a mobile commerce channel were prohibitive for smaller merchants.
However, in many cases, the business case for going mobile was very compelling for these companies as at least 15% of their web traffic now comes from mobile devices.
A recent survey we commissioned revealed that nearly nine in 10 retailers understood that mCommerce is essential to their business, but 76% had not built a mobile website.
Chief among their hesitancy were concerns over payment security and expense. We sought to overcome these issues, because small businesses need to be a part of this step-change in eCommerce retailing.
Separate stats show that about half the population owns a smartphone and that 64% of those use their devices to shop online – it just shows how important this is.
What is the benefit for small, growing businesses?
Growing businesses can start to make money from their mobile traffic by using the MoPowered platform without needing to incur the heavy upfront costs involved in software development.
They can start trading rapidly (in weeks, not months) and the platform is fully compatible with their existing business and payment systems.
Does it take much effort or time to set up and maintain?
MoPowered is designed for a non-technical owner of a growing eCommerce business and therefore is designed to be simple and easy to set-up without using up any of the owner’s time.
Is it expensive?
Set-up fees are kept to a minimum and the majority of costs for a MoPowered client are charges on a pay-per-performance basis (typically around 1.5% – one point five per cent).
What is the USP if any?
MoPowered helps business owners make money from their mobile traffic without heavy upfront fees and long lead times associated with bespoke software development.
The platform already processes many millions of transactions this year and offers the highest industry standards for payment security.
What are the next steps?
MoPowered offers a free-of-charge demo to any company trading online that wants to try out its platform. Just send an e-mail to (Tel. ) with your website’s details to request one.
Is there anything else we should know?
We can provide some great sector-specific case studies and market research to help online businesses understand how compelling and straightforward working with MoPowered can be.
For more information, visit Mopowered.co.uk
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