Online advertising and pay-per-click campaigns can be a pricey business and need to be managed well. Periscopix reckons its has the right ideas to make yours work well
Please tell me about your business
Periscopix is a pay-per-click search and advertising specialist that’s growing at 70 per cent a year. Its clients include Dial-a-Flight, Wonga, Austin Reed, Berry Bros, Sony and Universal Music. It also has a dedicated SME team and manages a Google spend in excess of £20 million per year for clients.
Who is the product aimed at?
All merchants looking to sell online via their website or over the phone from their office. Of our client portfolio approximately 70% are marketing within ecommerce companies, particularly retail, travel, publishing, financial services, and SME.
The other 30% is dominated by b2b, enterprise and solution-based propositions focused on driving leads with sales cycles ranging from weeks to years.
What are the benefits of using it to an eCommerce business?
Periscopix helps ecommerce businesses to: increase conversion rates from PPC campaigns (one client, Watchfinder, increased conversion rates by 1900 per cent after using Periscopix); reduce costs; and understand their users’ behaviour.
Services of particular interest include: technology to tie inventory through to advertising, so only in-stock products appear in search results or online ads; re-targeting services to encourage buyers to come back to the site to buy; and analytics to help understand the behaviour of target consumers (for example how people buy on different devices such as mobiles and tablets, the best way to retarget, or the best times of day to target specific customers).
How much does it cost?
Periscopix works with companies of all sizes. PPC services start at £1,000 and can run into tens of thousands a month, depending on the size of the customer.
How does it work?
Each campaign is specifically designed for each company by the Periscopix team. Because Periscopix specialises in PPC and Google analytics, its experts really know what they’re doing, and so build each campaign according to what a company wants to achieve.
All technology – such as bid management, reporting, feed management and site checking – is developed in-house, to create the best performing and most cost-effective campaigns possible, and can be tweaked for a campaign if there’s something specific a client needs.
Take me step-by-step through how I buy and install it
Contact the Periscopix team either via the website or by calling or emailing . A campaign manager will give you an honest assessment of the value the company can give you, what to expect, and your next steps.
What do I need to do once it is set up?
The process is managed by a campaign manager, and you will be given access to a dedicated client reporting system, so you can see live how your campaign is performing.
Is there anything else I should know?
Periscopix is one of a handful of UK companies to be a Google Analytics Certified Partner.
www.periscopix.co.uk
