Good photography is key to helping customers choose products. David Brint, marketing director at SpinMe, describes how his business can maximise their potential
Please tell me about your business
SpinMe is an online imaging specialist that provides 360 and 3D spin photographic services to online retailers. It offers product photography via its studio in Cheltenham, on-site studio set-up with training and support, as well as unique hardware and software to create 360 spin and 3D images for websites.
Who is the product aimed at?
SpinMe’s services are aimed at retailers wishing to increase their online conversion rates by giving shoppers the option to examine products from every angle, replicating the in-store experience.
SpinMe is also aimed at studio`s wanting to improve their workflow with a full studio imaging management system.
What are the benefits of using it to an ecommerce business?
360 and 3D spin technology gives the user total control of which part of a product they see, and from which angle – this means they are able to get a much more accurate impression of a product than if the retailer provided a simple, 2D photograph.
One of the main differences between in-store and online shopping is the level of interaction customers are able to have with products: in-store, customers can see products from any angle, touch fabrics and check finishes and details of the item.
Online, customers aren’t usually able to get up-close and personal with a product, but SpinMe’s sophisticated technology lessens the gap between the in-store and online experience, making it easier for customers to make an informed choice.
How much does it cost?
In real terms the work flow efficiencies mean that the cost is very little. However the capital outlay begins at around £8k.
How does it work?
SpinMe’s 360 spin and 3D imagery is unique to the company – specially developed cameras photograph an object in a full 360-degree turn, or in the case of 3D-spin, in a spherical motion, which means that every surface of the object is visible in the finished image. SpinMe can photograph products either in its studio in Cheltenham, or at on-site studios within the brand’s own premises.
Take me step-by-step through how I buy and install it
Very simple, speak to SpinMe and we will work with you to agree your needs, we deliver, install and train you to use all software and hardware.
What do I need to do once it is set up?
Shoot products!
Is there anything else I should know?
It is the future – what else can give a consumer such a close up, tangible experience online.
