Joe Friedlein, founder and MD of Browser Media, talks SEO, Black Hats, White Hats and how to increase your ranking in search results
Please tell me about your business
Browser Media is an ethical SEO agency based in the UK. We are knowledgeable, friendly and deliver excellent results, judging by our client retention rate. Our objective is to help our clients grow their businesses online.
Each and every project is different, but the common goal is to increase revenues by improving the levels of targeted traffic to our clients’ websites.
Who is the product aimed at?
Anyone looking to market their business online. We cater for businesses of all sizes, from small retailers to huge multi-nationals. Search engines are such an important source of traffic that it is relevant to any website owner. Ignoring the potential that search engines offer your business is extremely blinkered.
What are the benefits of using it to an eCommerce business
Increasing your visibility on search engines for phrases being used by people looking for your products, will increase traffic levels. This will help increase your brand’s visibility and sales.
By using solely, ethical optimisation techniques you are protecting yourself from penalties being imposed on your website and any SEO work performed on your site should give you the permanent boost you need.
Whilst black hat (‘illegal’ as per the search engine rules) techniques can get you ranking quickly, you will constantly be under threat of losing your search traffic, literally overnight.
How does it work?
Onsite SEO makes it as easy as possible for search engines to find your content and rank it in the SERPs accordingly. Onsite SEO is used to tell search engines what your website is about and can be tailored to make a site rank for chosen keywords.
No matter how good it is, onsite SEO can only take you so far. Consider it as laying the best possible foundations for future SEO work. From here on in it is mainly about getting good quality inbound links from reputable sources. We do all of the above for you, using creative, effective methods.
Take me step-by-step through how I buy?
We will always want to ask you about your business. We do not believe in a one size fits all approach to search engine marketing and it is vital that we understand as much as possible about your business.
Is there anything else I should know?
By using solely white-hat techniques (methods that are within the ‘rules’), you are protecting yourself from penalties being imposed on your website and any SEO work performed on your site should give you the permanent boost you need. Whilst black hat techniques can get you ranking quickly, you will constantly be under threat of losing your search traffic, literally overnight.
If you get caught, your website could become toxic and damage your companies reputation as a whole. SEO isn’t a dark art – it’s as simple as you make it.
Ethical optimisation is hard work, based around creativity, persistence and graft – there’s no magic bullet, no “SEO secrets” and no need for impenetrable jargon. So please, protect your company. Staying ethical is the key to long term success.
