Marketers want fast, easy and trackable solutions, but this can often involve lengthy and complex discussions with IT. Tealium says it has designed a way to make things simpler
Please tell me about your business
Tealium is an enterprise tag management company that helps organizations deploy and manage their online marketing solutions faster and easier than ever before.
If you’re familiar with digital marketing, you know that most online solutions require their customers to embed a “tag” or JavaScript snippet on their website, usually for tracking purposes (such as web analytics code).
Until now, marketers have had to collaborate with IT to get that tag on the website, which could take weeks, or even months. Tealium makes it possible for marketers to add, edit and remove those tags on the fly by themselves, without ongoing IT assistance.
This helps marketers increase the speed and effectiveness of their online operations (marketing velocity), while reducing IT costs. Other benefits include improved website performance and enhanced privacy compliance.
Who is the product aimed at?
Tealium is designed from the ground up for digital marketers. Tealium believes that marketers should be in control of the solutions they use everyday to increase online results. With Tealium’s intuitive drag-and-drop interface, marketers can manage tags themselves without the need to learn JavaScript knowledge.
Compare this with other products that bill themselves as content management systems for JavaScript editing. We don’t want our users to have to know any JavaScript. It’s all plug and play.
What are the benefits of using it to an eCommerce business?
Ecommerce companies are typically at the forefront of using new technologies, and tag management is no different. We see strong interest from retailers who know the pain of dealing with tagging requirements because of the many online solutions they use to maximize results, everything from web analytics to retargeting.
Tealium helps online retailers in a number of important ways:
Marketing velocity – Using Tealium, e-commerce marketers can launch revenue-generating campaigns and solutions faster and easier than ever before.
Reduce costs – By empowering marketers to manage their mission-critical solutions,
Tealium frees IT resources to focus on other strategic projects.
Increase conversions – Every second in page load speed equals a seven percent reduction in conversions, according to research. Tealium helps increase website performance by replacing many tags with one, and also by utilizing proprietary tag optimization techniques.
Enhance privacy compliance – Tealium also helps online retailers more easily comply with online privacy laws.
How much does it cost?
Pricing starts at $24,000 per year and scale up based on website visits. Please contact us to get a free demo and estimate.
How does it work?
The Tealium solution works by giving clients a single tag to embed on their website(s). Once that tag is deployed, all other tags and solutions can deployed and managed via an intuitive web-based interface without ever having to touch the web site again.
Tealium makes it easy for marketers by offering more than 300+ turnkey vendor integrations. To add a solution, users simply click on a vendor logo, add some account details, specify which pages they want the tag to load on, and click to publish. That’s it.
Take me step-by-step through how I buy and install it
The process starts via a consultative sales approach where the client gets a full understanding of the value and core differentiators of the Tealium solution. Once an agreement is struck, Tealium works closely with the client to them trained and implemented. A client can be up and running within a few weeks depending on the scope of the account.
What do I need to do once it is set up?
Following training and implementation, the client can deploy and manage their mission-critical online solutions on their own via Tealium’s web-based interface. Any tag can be added, edited or removed with point and click simplicity. Tealium provides ongoing account assistance and support, and help is available 24-7.
Tealium also offers full documentation and online support, including video. Each year, Tealium hosts Digital Velocity, the industry’s largest tag management user conference, which features hands-on training and education.
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