Social media is all the rage but how do you tap into what’s going on out there? Adjust Your Set has launched Chatter, a new tool that searches the web and rebroadcasts conversations about brands taking place online. 
Please tell me about your business
Adjust Your Set is a full service video agency specialising in branded-content across multiple online channels and platforms including in-store, mobile, connected TV and social media. We work with brands including Marks & Spencer, Thomas Pink, British Airways, Debenhams and Liz Earle.
In 2011 Adjust Your Set launched a revolutionary new social video tool called Chatter – a technology aimed at capturing and curating brand conversations around the web and embedding it into video content.
Who is the product aimed at?
Chatter is used by brands, retailers and media owners to improve the effectiveness of their video engagement by marrying video with social media to promote positive brand sentiment and create advocacy through peer recommendations.
What are the benefits of using it to an eCommerce business?
Social media has proven benefits for brands in driving interaction and conversation with customers. However, together with video content it further increases that engagement and can drive a measurable ROI. It gives customers a true social video experience, building brand advocacy, validating the brand products and creates transportable social video assets that can be viewed anywhere.
How does it work?
The Chatter tool allows brands to search, capture and curate relevant conversations about a particular topic from Facebook, Twitter and blogs. A dashboard allows either Adjust Your Set or the brand themselves to manage these conversations – either embedding them all or selecting particular topics.
By creating a flow of conversations embedded into video content this can then be made available online, on mobiles, in-store and on outdoor broadcast platforms.
Take me step-by-step through how I buy and install it
A brand can run text-based searches across different social networking resources including Facebook, Twitter and blogs. Social media managers can easily capture and manage these conversations, constructing playlists to publish into a video stream. The Chatter streams can be viewed within a branded video channel, on an individual player or published into non-video based implementations.
The beauty of Chatter is that it can be used to power multiple implementations simultaneously from mobile, to in-store, PC, to outdoor broadcast and even connected TV feeds. Chatter is based in the cloud so it can be accessed from anywhere, at any time, allowing you to react quickly and effectively to a constantly changing social landscape.
What do I need to do once it is set up?
Adjust Your Set can either manage Chatter on a brand’s behalf, or it can be offered as a self-service model. The social conversations can either filter automatically into specified video content, or be managed on a day-to-day basis depending on the campaign or the particular products being promoted.
Is there anything else I should know?
As well as Chatter, Adjust Your Set also delivers an end-to-end service covering content strategy, creative ideas, technical innovation, video production, in-depth data and analytics and media and syndication services across owned, paid and earned platforms.
www.adjustyourset.tv
