Social media sites are great places to find customers and build new business, but how can this be achieved? The makers of Owned it believe they may have the answer
Please tell me about your business
Owned it is a social commerce platform that helps online retailers increase conversions through social referrals. Our platform helps retailers to create campaigns that encourage customers to share information about a retailer’s products via social media – this is a social referral.
Our retailer clients gain exposure to new visitors from their customer’s social circle, leading to more sales, while the customer gains incentives such as cash back or money off coupons.
Owned it also provides a powerful analytics dashboard to test campaigns, help retailers to learn more about their most influential customers and optimise incentives to increase sales.
Who is the product aimed at?
Online retailers and ecommerce web/marketing agencies that are looking to increase conversions and loyalty.
What are the benefits of using Owned it to an eCommerce business?
Retailers are not capitalising on the referral opportunities that exist after a customer has purchased a product. Currently, an order confirmation page contains standard information including the product and shipping details. With Owned it, retailers can offer customers tailored incentives from the order confirmation page.
Retailers can also gain a better understanding of the customers by running multiple campaigns based on different variables, such as the time of day the item was purchased, the checkout values and even by the individual products themselves.
This level of flexibility is currently unmatched in the market and provides enough granularity to optimise post-purchase campaigns precisely. Additionally, Owned it can support international sales as it is one of the few systems that is capable of handling multi-currency transactions.
How much does it cost?
Owned it is delivered as software as a service and is suitable for both large and small retailers. There are four different price levels starting from $49 a month. The pricing is based on number of transactions per month. For smaller retailers with less than 500 transactions a month, the platform is currently free to use.
How does it work?
Our platform helps retailers to create various post-purchase marketing and referral campaigns. For example, when a retailer runs a product share campaign at the order confirmation page, his customers would be presented with an offer once they complete a purchase.
This offer encourages them to refer the products to their friends on various social networks. Owned it can track back these referrals, the resulting comments from the friends and the followers, the number of clicks and the additional sales as a result of the referral. All of this critical information is reported back to the retailer in an intuitive way.
There are a variety of post purchase apps including apps for increasing the Facebook likes, promoting special offers, quick feedback and more available on Owned it for retailers to split test and identify which offers work best for them.
Take me step-by-step through how I buy and install it
Installing Owned it is a quick and a simple process. Once registered with Owned it, the system guides the user through the integration process. One-click install plug-ins are available for the major ecommerce platforms such as Magento, OpenCart, osCommerce, ZenCart, Ubercart, Prestashop and Shopify. For custom platforms, we have a one page integration document.
Once the integration is complete retailers can start creating the campaigns. From our experience installing Owned it using one click install plugins will take less than 15 minutes and for custom platforms it may take a bit longer.
Users can start with a 30 days free trial and can upgrade their account based on the number of transactions.
What do I need to do once it is set up?
Retailers can start creating campaigns to encourage social sharing, identify brand ambassadors and gain detailed information on the value of social referral activity for their company.
Is there anything else I should know?
Currently, Owned it is already working with retailers from 18 different countries in the consumer electronics, gadgets, gifts and fashion sectors.
www.ownedit.com
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