There is a host of services that can help you correct mistakes
Your analytics data could show that certain pages are putting people off, your back links aren’t encouraging trust or carts are being abandoned before checkout.
These problems can be easily solved once you have the information to hand as long as you choose the right experts.
Freelancers are the workers of choice for many brands big and small these days as they provide ad hoc services without the commitment of PAYE. They can work for an hour or a month which is ideal if you’re testing the effectiveness of campaigns and making subtle changes to engage your customers.
Here are the services you may need and what to look out for when choosing the best person for the job:
Copywriter
There are so many copywriters out there that it is very difficult to know who to choose. Some have simply set up from a laptop in their lunch hour after being told they were at good writer at school. A good copywriter will not only be able to write creatively they will also have a very keen business mind.
It’s this combination of skills you need to make a business thrive. For instance, Martina Mercer, part time editor of eCommerce Week and copywriter for big brands such as Wilkinson’s and Shell has recently won her tenth copywriting award, she explains why her services are in demand:
“I’ve been in business since I was 14 years old alongside which I’ve won writing awards for my creative hobby. After gaining my HND in Psychology alongside my English degree I became fascinated with combining the two talents. Now when I write I not only tell a story to engage but I make sure my copy increases conversions to give customers a return on their investment.
“Every word counts, and good copy should always enhance a business whether through increasing brand awareness, encouraging shares across social networks, tempting people to sign up or making them complete checkout. I believe a good understanding of Web Analytics and SEO is also essential.”
Web designer
Many people think web design is simply placing pretty pictures in a row yet it’s much more than that. Images have the ability to turn a customer on or off, to make them abandon shopping and to ruin or enhance your brand reputation.
A good web designer will understand the psychology behind the placement of images and how a visitor “reads” a page. They will also cater to the scanner to ensure that even the visitors that are short of time see the most important information that will drag them in.
A web designer should also understand SEO as images can play a big part in your Google rankings.
Web developer
A web developer can make changes that will lower your bounce rates. For instance if you find that people are leaving before paying a web developer can offer solutions.
It may be your payment options that are putting people off or your lengthy registration process, whatever it is, your web developer can change it and track the results with you.
As a web developer can hold all the reigns it’s important to have a good relationship as sometimes only tiny changes are needed to make a big difference.
With this expert and web designers you may also want to consider responsive web design, which is a service that ensures your website receives a great return on your investment while ensuring your customers receive a seamless service no matter where they choose to access your website from, i.e. smartphone, tablet, laptop or PC.
Social media marketer
You can save hours every week by letting someone take care of your social media campaigns. It’s important that once you start you maintain the momentum so you keep accumulating likes and follows.
A good social media manager will want to work with analytics to find out the best times to post, the posts that receive the most interest and the content your customers love.
In summary every expert you hire for your eCommerce website should have a deep understanding of sales, analytics, consumer behaviour and business no matter what field they work in.
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