In terms of what lies behind the pretty facade of a site, it’s important for the back end of the site to be well structured and coded so Google can pick it up.
By James Shakespeare, Managing Director of Evosite
A lot of what influences SEO rankings is the code base upon which the site is built, so a good content management system can really improve a site’s rankings.
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When you have got the combination of a great website with good coding, and people looking after the SEO side of things you’re onto a real winner.
It’s the web designer’s job to convert the traffic whilst providing a beautifully designed site, an on-brand interface and easy check out design so customers just have to go “one, two, three”, and the product is purchased.
Things such as allowing user reviews on sites are massively important when it comes to converting visits to sales. You also have to look at how to generate more traffic and that’s not an easy thing to do these days, when the online space is so crowded and competitive.
In our opinion, one of the best ways to create more traffic is by having an aggressive pricing strategy and being extremely reactive.
Some of our clients are always looking at what their competitors are doing, and we are currently developing software that makes it easier for our clients to measure this.
What is the importance of businesses engaging with social media in order to strengthen brand awareness?
With what’s going on in terms of SEO as a whole currently, the days of being able to rank your site through link building has changed significantly, so social media is a big part of spreading the word about your brand and building those links with high quality sites.
Having something for your audience to link with means they can then be pushed to go back to your site. Rankings are influenced by strong social signals. The Google algorithms pick up on the push towards the level of engagement with your audience.
It’s not just about using keywords now, Google has become clever about how it ranks sites, and you can’t cheat the system anymore. It’s all about how much people can share – this is why social media is so important.
A lot of additional traffic will come to businesses through social networking. LinkedIn is great for making connections and Facebook and Twitter are good for linking people back to your site.
At the end of the day, it’s the same network you’re dealing with. Twitter is about engaging with customers to point them in the direction of campaigns, promotions and offers.
It’s a cycle of getting the customers to engage so that they come back to you time again and it really pays off in SEO and customer engagement terms.
If you are really trying to put subject matters together that put your brand out there, then it really opens up your eyes as to how customers perceive you and what they want from you.
By engaging with them, it’s a real win for businesses if they can get their social networking strategy right.
For more, visit www.evosite.co.uk
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