Another one to add to my series I think 
For eCommerce entrepreneurs and executives who want to sell more
Mobile Analytics in Multichannel Retailing
Alan Hall, managing director of SCL, discusses how mobile retail customers approach the use of apps through mobile analytics, as well as some of the pitfalls that lie in wait for businesses that try to blend app technology with websites.
Priya Prakash: why a good interface can mean brand loyalty
Priya Prakash, Head of Mobile Phone User Experience at Nokia, explains why a clear and accessible mobile interface is key to a great brand – and more besides.
Behavioural Marketing; beyond email marketing
This session looks to overcome the issue of how to tie together the many marketing channels — social, email, mobile, website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.
