Top Stories

Writing for Google: keywords, key phrases and the human touch

All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?

The real cost of webstores

While webstores offer a great way to create excellent websites and really propel your start-up into the e-commerce market on a budget, there can be some nasty surprises in terms of extra costs.

Six essential items to improve your customer experience

Ultimately making customers happy is about making their lives easier, not overcomplicating things, engaging with them on a personal level and focusing your attention on providing a great experience they won’t forget.

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The evolution of digital measurement and analytics

July 16, 2012 By Leave a Comment

Enterprise level digital measurement and analytics is developing at a swift rate. However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis.

Q&A: Glenys Berd, MD of LoveThoseShoes

May 4, 2012 By Leave a Comment

Glenys Berd of Love Those Shoes, explains why starting an eCommerce shop in the 1990s presented challenges, why simpler is better and why ‘exclusive’ is best.

Q and A: Sally Perry, co-founder of GoFigurative.com

March 15, 2012 By Leave a Comment

Sally Perry, who with co-founder Janine Collins launched GoFigurative.com in 2008, talks to eSellerMedia about social media, the need to find a niche and why you should steer clear of cruise liners.
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