Get your webstore ready for traffic driven by PPC and CSEs with this guide to ‘Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic’. Many ChannelAdvisor customers begin selling online through marketplaces like eBay and Amazon, then migrate to using our Paid Search and Comparison Shopping products to drive traffic to their own websites. However, retailers’ webstores need to be ready and optimised to handle incoming traffic or they’re paying for traffic that won’t convert.
Read on to find out how you can optimise your website so that you can get the highest ROI from the traffic you’re driving through paid search and comparison shopping engines.
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