FYI - get ready for the influx of acronyms coming your way as we go on on a journey into the heart of Google AdWords. This quick read will help you get to grips with the Ps and Qs of pay per click so you are maximising sales whilst minimising headaches. With the help of this handy guide to using Adwords, you can become the Google guru of selling online.
From setting up your Google Adwords account to creating your first campaign to optimising for revenue, this short eBook explains it all.
Chapters include:
Using PPC for ecommerce websites
Overview of the Google results
Managing your Google AdWords account
Understanding the relationship between Quality Score and CPC
Selecting PPC platforms
Campaign set-up
Keyphrase research
Tracking and Analytics
Other aspects of setting up your campaigns
Dynamic search ads
Shopping results, Product Listing ads and Google Merchant Centre
Setting up Product Listing Ads
Optimisation to maximise your conversions at an affordable CPA
Optimising for revenue
Return on ad spend
You may also be interested in our eSeller title – SEO Crash Course.
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