The world is flattening and borders are blurring: e-commerce has revolutionised the world of retail, opening new channels and opportunities for retailers of all sizes. The prospect of internationalisation is intimidating, especially the overwhelming thought of the time and monetary investment needed to expand. However, international expansion can be as straightforward as trialling your product in new regions or delving further into expansion by developing a localised website. The opportunity for international success is there… it is for each retailer to tailor an approach that suits them.
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