Sustain Christmas sales in January and beyond

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The British Retail Consortium (BRC) says online Christmas sales put in the strongest performance ever in December, rising by 17.8%, the fastest growth since December 2011.

Rakuten tips for a Christmas bonanza

shopping

Rakuten, the world’s 3rd largest e-commerce marketplace and owner of UK marketplace Rakuten’s Play.com, explores how online retailers can offer more this Christmas.

9 Tips for a Successful Christmas Season

9 Tips for a Successful Christmas Season

Jack Frost nipping at your nose? Summer is coming to a close and many marketers have already locked in much of their holiday planning.

Using Christmas to win new customers

Christmas

The Christmas season is an opportunity for sellers to capitalise not only on their sales, but the acquisition of new customers. Taking advantage of seasonality is one way for a seller to engage with new customers and win them over, but how can you do this?

eDiarist: The ghost of Christmas past

Paul, Terratag founder

Christmas and January sales were slightly down on last year. In part, I think that the pressure to sell meant that a lot more companies were offering serious discount earlier. By Paul Nicholson, Terratag founder A trip down Oxford Street before Christmas, saw it draped in red ‘sale’ banners. It was pretty much the same […]