Peter Bakker director of eCommerce mydeco.com expains how going from a static online catalogue to an interactive virtual fitting room is boosting customer engagement at mydeco.com
Product information and the five Cs to profit growth
August 2, 2012 by Leave a Comment
Simon Walker at Stibo Systems explains how adopting a proper strategy to product information can help you boost profits. Also why descriptions should be the foundation of your multichannel strategy.
Content is the cornerstone of your marketing strategy
July 18, 2012 by Leave a Comment
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content is money down the drain.
Thrillist’s Ben Lerer on Commerce Meeting Content
May 2, 2012 by Leave a Comment
Wall Street Journal journalists talk to men’s lifestyle eCommerce business Thrillist co-founder Ben Lerer about Thrillist’s approach to lifestyle content, including the launch of a branded clothing line and the high-profile recent hiring of a Hachette executive. Wall Street Journal journalists talk to men’s lifestyle eCommerce business Thrillist co-founder Ben Lerer about Thrillist’s approach to […]
