For eCommerce entrepreneurs and executives who want to sell more
Conversion rate optimisation (CRO) is the process involved in testing a website, or user journeys within a website, in order to improve the overall conversion rate. This involves creating variations of the website and comparing these against the original website to find out which converts better.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
