For eCommerce entrepreneurs and executives who want to sell more
Google Shopping has moved to a commercial model built on Product Listing Ads. Here, Adam Chard, Shopping Comparison Manager at Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe, provides six top tips to help retailers optimise their product feeds.
It seems to have gone largely unnoticed in the UK, but Google recently announced that it is pulling the plug on its free Google Product Search in the coming months. In its place will be Google Shopping, a paid product advert service.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
When Marks & Spencer looked for an eCommerce platform to power their online outlet store, they knew they needed to work with a company that could support their 100+ years of retail tradition and handle the traffic volume they expected to drive. The obvious answer was Amazon Webstore.
