Multi-channel ecommerce is now a two-way street

SellerExpress

Multi-channel ecommerce used to be a one-way street. Online marketplaces like eBay and Amazon provided the starting blocks for many small business owners to take their first steps online.

Why ‘cross-channel’ is essential

Jumpstart - Cross Channel - Martin Harrison, Micros

Martin Harrison from Micros explains how the days of the standalone e-commerce platform are over. Today’s retailer needs an integrated technology solution that encompasses web, mobile, store, and warehouse, supporting inventory management and loyalty, as well as cross-channel merchandising and marketing.

Free eBook: Multi-channel eCommerce

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Developing a multi-channel eCommerce Strategy is all about extending your reach and creating new opportunities to win business.