Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.
Focus on SEO: Off-page versus On-page
With each Google update the argument for focusing on on-page SEO (the structure and content of your site) versus off-page (getting links and references from other sites) changes. Here we give the essentials of the on-page, off-page SEO debate so you can decide what works best for your ecommerce business.