For eCommerce entrepreneurs and executives who want to sell more
Gary Angel, President of digital measurement and data analytics consulting firm Semphonic highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
Enterprise level digital measurement and analytics is developing at a swift rate. However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
