The latest figures show that 73% of shoppers abandon baskets before checkout, a fact that plagues retailers, developers and marketers alike. The race is on to drive down this figure and new solutions are being presented daily.
Why do so many shoppers abandon baskets before checkout?
August 29, 2013 by 2 Comments
Optimising the checkout process
August 16, 2013 by Leave a Comment
Once a customer has begun the checkout process, the purchase is as good as made… isn’t it? Unfortunately not. If only it were that easy.
Guide to Conversion Rate Optimisation
August 2, 2012 by Leave a Comment
Conversion rate optimisation (CRO) is the process involved in testing a website, or user journeys within a website, in order to improve the overall conversion rate. This involves creating variations of the website and comparing these against the original website to find out which converts better.
