Mobile fraud

The rise of the mobile phone as an internet connected device – and a burgeoning shopping channel – means that it too is now an extra channel through which online fraud can be perpetrated.

SMS analytics can drive engagement

As consumers increasingly interact with retailers and brands on their own terms, (regardless of time or location via mobile devices), retailers need a deep, intrinsic understanding of their customers’ likes and preferences.

How to set up and run an SMS payment campaign

There has been a mobile payment mechanism in place for a number of years: it’s robust, secure and accepted by consumers as a way to pay for goods and services. SMS has played a huge part in the growth of mobile as a payment channel.