Market research tools

To do really good, thorough market research you need to spend a lot of money, but in this day and age, start ups have access to a load of tools and services online to help collect data and even to offer some analysis for free (for the most basic offering) or for a reasonably small amount of money.

Nine steps to perfect market research

OK, so you have decided that you need to do some market research to either develop your initial start up, create a better business plan or to grow and develop your existing company. Now you need to plan how this market research process is going to work.

What kinds of market research should I do?

Understanding the market for your products or services is crucial to getting your business off the ground or growing an established business in new areas. But what to ask, how to ask it and what sort of answers you want to get is not as straightforward as you may imagine. In short, there are many […]

How to collect data

The more information about your customers you can collect, the better. However, demanding data or bombarding your valuable customers with requests for what is often personal information can be totally counterproductive.