For eCommerce entrepreneurs and executives who want to sell more
Many online retailers fail to consider the impact of integrating third party applications – such as network-delivered ads, social media feeds or externally hosted shopping carts – on their websites. When this is combined with minimal website testing and monitoring, retailers often have no idea of the experience potential customers are facing as a result of these third party applications.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
